Department of Marketing, Supply Chain Management, and Analytics

Marketing is a dynamic process that creates and delivers value in competitive environments through customer-focused and market-driven actions. The Marketing major provides an integrative and substantive approach to marketing strategy development and implementation based on learning experiences that combine concepts and managerial practice. A well-designed, market- based curriculum allows students to experience the core of marketing through interactive courses, internships, directed study programs, and special topics courses designed to focus on specific areas of marketing interest. These goals are achieved through the Marketing Management and Professional Sales concentrations.

Supply Chain & Logistics Management embraces the full range of processes required to get good and services from vendors and to deliver finished products to customers worldwide. The major highlights the management of activities from sourcing/procurement, conversion into finished goods, and related logistics.  The area encompasses the coordination and collaboration with all channel partners namely suppliers, intermediaries, third party service providers, and customers.  The SCM Concentration prepares students for entry-level jobs in logistics, transportation, warehousing and distribution, purchasing/procurement, port management, supply management, demand management, and customer service.

A degree in International Business prepares students for management positions in U.S. based companies that serve global markets and foreign based companies that provide products and services in the U.S. and other countries. Students will learn how conducting business on a global scale differs from domestic operations and will develop sensitivity and understanding of cultural differences and business etiquette to allow them to effectively negotiate and conduct business in a variety of cultures. The curriculum includes courses in management, marketing, economics, finance, and supply chain management to prepare students for a variety of jobs in multinational companies.

A professional sales major prepares students with the skills and techniques needed to build relationships, understand customer needs, and close deals effectively. The program emphasizes communication, negotiation, and strategic selling in various industries and business environments.